Eliza's Projects of University
Presented here are some works documenting university study from 2021 to 2023.
Branch Typeface
The Text Design
2021
Branch Typeface - The integration of nature and humanity
The text design - Branch Typeface is inspired by the branches in nature. The branches have a natural growth shape, full of vitality and change. I hope to use this natural element to make the text more organic and vivid, bringing readers a feeling of returning to nature. In the modern digital world,Branch Typeface tries to find a balance between technology and nature, so that people can feel the beauty of nature when using words in their daily life.
Chinese character strokes
Chinese character strokes
Chinese character strokes
Chinese character strokes
Branch Typeface - The unique visual language
The branches are based on the shape of branches and incorporate the changes in thickness and natural growth of the branches, making each font look like a work of art composed of branches.
Whether in print, brand identity, or digital design, branches can bring refreshing visual effects that are unforgettable.
鷹 - eagle
Chinese character
酬 - reward
Chinese character
靈 - soul
Chinese character
愛 - love
Chinese character
future possibilities
As a designer, I believe that branches will have more room for development and possibilities in the future. I will continue to improve this font, adding more details and changes, so that the branches can show richer expressiveness in different designs. It is hoped that branch Typeface can become a creative tool for designers and users, injecting new vitality and inspiration into various design projects.
2021 Year of the Ox Greeting Card
2021 The Graphic Design
The fusion of tradition and modernity
Design Inspiration and Theme | festive atmosphere and blessings
The design the Year of the Ox 2021 greeting card is inspired by the symbol of the Year of the Ox in traditional Chinese culture. Ox represents hard work, strength and prosperity in Chinese culture. Barbecue is a common delicacy in our daily lives, with a strong flavor of life. The Year of the Ox greeting card is designed to create a unique and interesting holiday atmosphere through a clever combination of ingredients and cultural elements. Through this design, I hope to convey a down-to-earth, warm and culturally rich greeting card.
The Visual Elements and Details
In the design, I paid special attention to the texture and color of the beef slices. The surface of the grilled beef slices has a unique texture and color. The beef slices in the greeting card are arranged into the Chinese characters for "金牛迎春" and the words "2021". The steaming smoke and barbecue firelight add to the realism and vividness of the design.
The Fusion of Tradition and Modernity
In this greeting card, I combined traditional Chinese character elements with modern barbecue culture to create a visual effect that blends modernity with traditional charm. Such a design can not only arouse people's resonance with traditional culture, but also give the greeting card a strong visual and tactile experience.
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The Rental Apartment
2022
The 3D-Modeling Design
The work shows the use of Autodesk Maya for 3D modeling of a delicate and warm interior scene called "The Rental Apartment for a 20 college girl".
Work Description | The Rental Apartment for a 20 college girl
Room structure
Bed frame and desk:
There is a bunk bed in the room. The upper bunk is for sleeping, and the lower bunk is designed as a study area, with desks and bookshelves to meet the needs of study and life.
Storage space:
The interior of the room is full of details, including books on the shelves, shelves on the floor, decorative paintings on the walls. These details demonstrate the attention paid to the setting and create an authentic living environment.
Furniture arrangement:
There is also a small table and seat cushions in the room to create a comfortable seating area. The bookshelves and decorative paintings on the wall also add a lot of life to the room.
Tools Used | Autodesk Maya 3D modeling and animation software
3D modeling:
The design of this rental house is full of the life atmosphere of a young college student, creating a high-precision layout of simple and practical 3D objects and scenes.
Material application:
The cloth simulation tool can truly simulate the physical properties of cloth, making a variety of materials, such as wooden furniture, soft cloth and wall decorations, the selection and application of these materials make the scene more realistic.
Light and shadow effects:
The application of lighting is very natural, and the light and shadow effects from different angles create a more vivid and warm atmosphere in the scene.
COCOACROWN
Come and be mesmerized by the eternal culture of cocoa beans
The Series Branding Design
The history and value of cocoa culture are displayed through chocolate packaging design, experience the original flavor of cocoa beans and the combination of local fruits, and recall the long history and culture.
2021
COCOACROWN | Come and be mesmerized by the eternal culture of cocoa beans
Show the history and value of cocoa culture through chocolate packaging design, so that consumers can experience the original flavor of cocoa beans and the combination of local fruits when eating chocolate, and go back to the long history and culture.
Brand Concept Design Concept | LOGO Design | Cultural Elements
Chocolate originates from South America and was first discovered by the Mayans. At that time, cocoa beans were regarded as the food of the gods and were very helpful in restoring physical strength, so they were used as sacrificial treasures. Our brand hopes to allow consumers to experience this ancient and precious culture through the packaging design of chocolate.
Priest
Canistel Chocolate
Mystery | Authority
Aristocrat
Canistel Chocolate
Nobility | Artistry
Warrior
Canistel Chocolate
Bravery | Hunting spirit
Women
Canistel Chocolate
Love | Protection
The series of brand design practice
packaging unfolding (Die-cut) design, interior scene models, lighting effects and final packaging composite display, showing the carefully designed chocolate packaging.
Come and be mesmerized by the eternal culture of cocoa beans
COCOACROWN
2021
Aristocrat Series
Packaging expansion diagram (Die-cut) design | Packaging synthesis display diagram
Warrior Series
Packaging expansion diagram (Die-cut) design | Packaging synthesis display diagram
Wonmen Series
Packaging expansion diagram (Die-cut) design | Packaging synthesis display diagram
other series
Composite presentation of packaging (e.g. bags of chocolate balls | 16-ounce to-go cups)
Priest Series
Packaging expansion diagram (Die-cut) design | Packaging synthesis display diagram
Target customers
People aged 16-40 who are financially free.
Sales locations
Major supermarkets and department stores.
Product use
Snacks or gifts.
Packaging style
Noble and elegant, aristocratic temperament.
design planning.
Cocoacrown Project Proposal
PDF | Chinese-English bilingual version
Li Jia Yun | Wu Yi Hua
Lin Si Yu | Zhou Xin Yi
Best Hair and Nail
The Digital Marketing Consulting
We conduct digital marketing consultants to provide clients "Best Hair and Nails" comprehensive analysis and recommendations to improve the company's online image.
2024
Digital Marketing Consulting
"Best Hair and Nails" digital marketing consultants focus on improving the company's online image. Recommendations include optimizing website design and SEO, improving social media and email marketing strategies. Areas of improvement include website user interface, detailed service descriptions, online booking system and engaging marketing content. The report emphasizes consistent social media posting schedules, unified brand strategies, and personalized email campaigns to drive customer engagement and brand awareness.
Website
SEO
Social Media
Email Marketing
About our clients | Best Hair and Nail
Our clients Best Hair and Nail believe that hair and nail care is an important investment in each client's self. Best Hair and Nail offers a variety of hairstyling, braids, manicures and facials to meet the beauty needs of Americans and African Americans.
Website Audit
The website is the store's online showcase, which can showcase the store's products, services and brand values and attract visitors.
• Lack of organized service interface
Therefore, it cannot demonstrate the brand value and attract visitors
• Lack of websites as effective marketing tools
Including the lack of display of professional equipment or skills in the store and the creation of attractive marketing content.
• Our clients rely heavily on social media posts to attract traffic to maintain sales
Overall, a well-designed and fully functional website can help the store achieve several goals and is one of the indispensable tools for modern enterprises.
Website Recommendations
Design Attractive Web Interface
Ensure that design elements on website adhere to brand guidelines, use pictures, colors and easy-to-guide layout design.
Display Works And Service Descriptions
Display the works and service descriptions of the Best Hair and Nail team on the website.
Provide Detailed Service Introduction
Provide all hairstyle and nail services, including price, service time, and contact information.
Integrated Appointment System
The website provides an online booking system, so that customers can provide convenient and fast booking services and can manage booking arrangements by themselves.
Visitors can easily find the information and services they need.
Which increases the trust and interest of visitors in the store.
Moreover, the visual hierarchy should be a priority on all website pages and not just landing page.
And make sure the strong visual hierarchy, along with a perfectly-placed form or CTA, to nudge visitors in the main direction.
Website
• Click image at the top of the page to return to the home page. The F icon can enter the official Facebook, and the bag icon can view the purchase plan items.
The homepage
• Online booking appears on the homepage at the beginning because at the beginning of the team analysis, we hope to focus on the click online booking rate when visitors enter the web page.
The About page
• Briefly explain the store's service objects, history, and event. Below is the same career info on the original web.
The booking online page (1)
• The booking page is classified into six service items according to the Best hair and nail service usage catalog. Click on the picture or click to learn more to enter the new page.
• This is detailed info about this service, including service description and work sharing.
The booking online page (2)
• A new page describing more detailed service info three of them do not directly indicate the price (The last), and you can see the classification services below that you can click the button to "explore plan". This intention is that there are many plans for this service, each of which has a different price.
• New page describing more detailed service info
• New page of "explores plan"
The book now page
• If it is unavailable in the period, the date will not show the dots below. The service details on the right side will display the customer booking time/date, service, location, and other details. Click the next button to complete the booking.
• Clicking to make a book now will display the details. Further, you can click the add service button or select the booking date and time button. Click to enter the booking page and select the date and time that can be booked.
The portfolio page
• The portfolio page is the most missing application of the original website. Let all the store’s hairstyle design works be displayed on this page. Increase visitors' trust and interest in professional services.
The checkout page
• Entering the checkout page, you can clearly see the details of the above customer‘s booking registration and the total payment.
The plan & pricing page
• This plan and price page displays all the services and prices of the plan.
SEO Audit
SEO is the process of improving the ranking and visibility of a website in search engines by improving factors such as website content, structure and external links. The aim is to make websites easier to find and attract more targeted traffic when users use search engines for relevant queries.
• Our client needs to improve the website page
The current content is too simple and may lose potential consumers. Today's consumers often only look at the home page or the first few search results, so more keywords need to be added to increase click-through rates. SEO and keyword searches can improve website rankings to the homepage and attract more customers.
SEO
Recommendations
Keywords
Various Hairstyles
Best Hair
Various Hairstyles
Best Hair Around Me
Braids
Best Braids
Braids Near Me
Best Braids in Minneapolis
Nail Art
Best Nails
Best Nail Around Me
Facial Care Tips
Best Hair in Minneapolis
Best Nail in Minneapolis
Advertising
• Advertise with Google Ads
• Increase exposure
In addition to keyword optimization, we can use paid advertising to quickly increase exposure and click-through rates. Use back-end data to analyze ad performance and optimize for better results.
Social Media Audit
The Importance of a Strong Social Media Influence
• Businesses can connect with their target audiences, attract new customers and engage with existing customers.
• Social media is a powerful marketing tool that, when used correctly, can significantly impact business success and growth.
Best Hair and Nails Facebook Page Question
• Inconsistent content posting
The last article was on December 24, 2023, and the previous article was on November 29, 11 months apart, resulting in a decrease in audience engagement.
• Lack of brand cohesion
Including the lack of display of professional equipment or skills in the store and the creation of attractive marketing content.
Website Recommendations
Establish a Consistent Posting Schedule
A consistent posting schedule on Facebook promotes regular engagement with their audience, maintains visibility, and helps build trust and loyalty over time.
Develop a Branding Strategy that Incorporates Brand Elements
Developing a brand strategy that incorporates brand elements is essential because it ensures consistency in messaging and visuals across all Facebook posts. By integrating brand elements such as logos, colors, and styles into their content, Best Hair and Nails can reinforce their brand identity with every post.
Establish a Consistent Posting Schedule
1. Weekly Posting Goal
Post at least twice, including hair, educational content, and recommendations/reviews.
2. Post type
Use pictures and videos, videos have a higher conversion rate.
3. Content Relevance
Make sure the content is relevant to the audience and business, and provide high-quality value information.
4. Basic Principle
Interact regularly to maintain audience attention and interest.
5. Expected Impact
Increased engagement, improved brand awareness, and enhanced customer loyalty.
6. Implementation Steps
Create a content calendar, use tools like Hootsuite and VSCO to schedule posts in advance, and plan and create content weekly.
Peak Posting Times | 9 AM – 11 AM
Best Types of Content | Videos
Best Day to Post | Friday
Posting Schedule
Date
Times
Captions
Content
Mondays
10 AM
“Quick weave bob for the win!💖🏆” #MNStylist #BestHair&Nails
#QuickWeave
Fridays
10 AM
“6 ways to style boho braids😍” #MNBraider #BestHair&Nails
#BohoBraids
Develop a Branding Strategy that Incorporates Brand Elements
• Maintain a consistent brand theme with content against a distinct background for better brand recall.
• Use high-quality visuals featuring the brand logo or colors to boost brand recognition.
• Enhance brand identity by using a consistent color palette and style across all marketing channels
Email Marketing Audit
"Best Hair and Nails does not use email marketing"
Importance of Email Marketing
• Direct communication | Provide a channel for direct communication with customers, which is more personal and targeted.
• Cost Effectiveness | Low fees and high returns, more cost-effective than traditional marketing methods.
• Egmentation and Personalization | Tailor messages to specific audiences by segmenting based on demographics, purchase history, and more.
• Automation | Automated features streamline marketing activities, ensure consistent communication, and save time and resources.
• Measurable Results | Optimize strategies to improve results through indicators such as open rate, click rate, and conversion rate.
Website Recommendations
Content Relevance
• Offering care tips, style inspiration, and behind-the-scenes footage.
• Includes customer testimonials and before and after photos for added authenticity.
Email Design
• Use responsive templates to ensure a smooth experience.
• Combine attractive visuals, consistent branding elements and a clear call-to-action.
Automation
Implement automated campaigns for different stages, such as welcome series, birthday offers, and post-appointment tracking.
• Use triggers to deliver timely information.
Consistent Timetable
• Why: Improve brand recall, engagement and conversion rates.
• Impact: Increased brand awareness, customer engagement and sales.
Implementation Steps
Content Calendar | lanning frequency and time, increase frequency during peak seasons, and once a month in normal times.
Content Calendar
Date
Content
Theme
Times
Mondays
Hair Care Tips & Techniques
How to Choose the Right Hairstyle
10am. - 12pm.
12pm. - 8pm.
Wednesday
Nail Art & Beauty
Tips for Maintaining Healthy Nails
10am. - 12pm.
12pm. - 8pm.
Implement a personalized email campaign
Collect customer data
Basic Information
• Collect name | email address | gender | birthday
Behavioral Data
• Track browsing behavior purchase history | interactions
Develop a personalized strategy
Set goals
• increasing sales | increasing engagement.
Create Personalized Content
Customer Segmentation
• purchase history | geography | interests
Optimize email content
A/B Testing
• Test different subject lines, layouts
calls to action to find the best combination.
Collect customer data
Basic Information
• Collect name | email address | gender | birthday
Behavioral Data
• Track browsing behavior | purchase history | interactions
Digital Marketing Consulting | Best Hair and Nail
Ying Syuan Lu | Yu Ting Huang | Jia Yun Li | Christine Otieno
NEW YEAR | BUY & EAT ON DIHUA STREET IN TAIPEI TAIWAN
The Digital Marketing Ads Campaign Mockup
Digital Marketing Campaign Ads - Creating Ads Mockup for my Client
2021
Introduction
About our clients | Taipei City Government Tourism Bureau
The Taipei City Government Tourism Communications Bureau is the agency responsible for the tourism industry in Taipei City.
• planning and executing various tourism activities, promoting Taipei City’s tourist attractions, cultural activities, food and various tourism resources.
Objectives of Ad Campaign
